I would almost have to agree with you Northendzone.
Timmie's has had low profits in 2013, a new CEO (starting July 2nd) and increased competition from McDonald's, Starbucks and other new coffee/tea retailers. Do the "Canadian" thing of making it look like a goodwill gesture and sit back while you have advertising of people buying free coffees in major Canadian cities.
http://www.cbc.ca/news/business/stor...o-profits.html
http://www.ctvnews.ca/business/u-s-h...-5-5-1.1330854
EDIT: There's word now that the Tim's on 8th and 7th in downtown Calgary just had a 500 coffee donor this morning.