Its limited to 500 seats and is a smart marketing move. If you can get 500 people talking or excited about the season then chances are they will indirectly fill some other seats. I was talking to a player yesterday about his favorite places/least favorite to play. Anywhere with 5,000 people in the building was his least favorite despite being on the opposing team. Its gotta be hard to draw FA's and get the current team excited when there is nobody in the building.
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