Genius? More like desperation. DC wants what Marvel has, which is having commercial success with multiple characters, and not just one (two if you count Superman). Any idiot could plan the way DC has; Batman, Superman, and Batman/Superman! Everything else they've attempted has failed miserably (Green Lantern, Catwoman, Jonah Hex).
Heck Fassbender was already in a ####ty DC movie (Jonah Hex), so who knows if he would even want to come there and do a bunch of Batman movies.
Time will tell if their plan will actually succeed, but "genius" is not the right word to use; 'obvious' would be a better word.
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