Here's an out there idea (not sure if I even like it or not). Each team that wins a Stanley Cup has the opportunity to rename their division after a historical great...perhaps with a rule that they cannot have played in the past 30 years or something:
Cooke (LA Kings founder), Mikita, Shore and Mellon/Heinz, etc.?
Of course, teams like Ottawa and San Jose would have to get creative, but I'm sure they could figure something out.
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