Isn't the KHL just basically a hobby for the rich Russian owners? I doubt if they care if its sustainable as a business. I doubt if they care if its even a business.
They probably take great pride in luring a star like Kovalchuk away from the NHL and are more than willing to pay through the nose to do so.
Much like drinking beer for me is hardly sustainable and it sure isn't a business, but I take great pleasure in doing so. As long as I keep my job, I can finance my beer drinking. If these Russians keep their other business ventures, they can still keep their hockey teams.
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