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Originally Posted by Northendzone
seems like the CEO is giving a textbook course on how not to handle adversity.
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The Globe & Mail has a profile of him today. Interesting reading. Not his first major derailment either.
He doesn't seem to have any spin doctors working for him.
To be fair, however, there isn't anything he's going to say that is going to placate residents.
He has said he's personally sorry, he has said he's personally horrified by the accident, he has said he doesn't blame residents for being angry with the company, he has said its likely his company employee played a role in the accident, even though its correct to say he can't be fully sure of that quite yet . . . . . . and he said that while standing in the destroyed town.
Unfortunately, he did all of that about five days later than he might have done, which is where expert PR people might have been helpful.
Telling people you were covering off the insurance conversations from your Chicago office before taking care of the human element in a destroyed town hasn't flown too high so far.
He's alarmingly unguarded in his comments. The company lawyers must be going berserk in the background.
In the end, the company might have been following common industry practice and regulatory requirements, there might have been trains parking up the hill with no problems for decades before this accident, their internal training and policies might have been spot on relative to the norm and regulatory requirements . . . . . . and the accident still might have been the the simple result of an employee getting lazy.
Doesn't matter. The buck stops on his desk.
Cowperson