I usually ask some questions firstabout how much notice I need to switch. Eventually they ask why and I tell them I got an offer from Telus and what my bill total would be for the promotion and after.
Then I say how I really have liked shaws service and technology but given the price difference I think it might be worth trying telus out. This discussion goes back and fourth and eventually they offer you the promo rate. Either for six months or a year. When i go back to the regular rate I wait the same amount of time on the full price rate before phoning up shaw again for a deal.
I have currently just finished my third term of the promo rate.
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