Quote:
Originally Posted by Erick Estrada
Can't fault them for making good business decisions. They finally came around an realized that Americans are fat and want a big unassuming, unexiting car and it's paid off for them. A sporty little sedan in European clothing just isn't going to sell big to American families. Look at the Mazda 6. Always been more exciting to own and drive than Accords and Camry's yet Americans don't buy them. Build them big and boring and they will come.
|
I think it was a good short/medium term business decision, but in the long-term it will hurt them a bit IMO because it waters down their brand. Their whole brand cache is being a quirky european product who does things a bit differently. Lose that, and you become just like everyone else.
I think its the same issue with BMW. People wanted to buy their cars because they offered something special and a certain level of cache. Now that they have 50 kinds of cars/SUVS/crossovers/hunchbacked crossovers etc. and pretty much everyone and their dog drives a BMW, it's kind of lost the appeal of what BMW used to mean. They are raking it in, but in the long-term it's going to hurt their brand and they probably won't be able to sell cars for what they used to.