Quote:
Originally Posted by troutman
http://panthers.nhl.com/club/news.htm?id=673777
Sunrise Sports & Entertainment announced today that a new $7 Florida Panthers season ticket offer will be unveiled during tonight’s Game 1 of the Stanley Cup Finals between the Boston Bruins and the Chicago Blackhawks (NBC6, 8 p.m.). The limited offer, available for only 500 season tickets, will include benefits such as a free jersey, free parking, four free concerts at the BB&T Center and more for just $7 a game.
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This is actually brilliant. It fills seats that likely wouldn't ever be sold anyways and it brings a pretty good amount of press along with it. That market is always going to be a struggle, the Dolphins would be in trouble if they didn't get rich hosting Super Bowls (which may become an issue due to the refusal to upgrade the stadium, which means no more Super Bowls), so creative promotions are always going to be necessary.