Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - Safeway Sells Canadian Operations to Sobey's

atb · 06-12-2013, 08:01 PM

I'm assuming a big part of the cost was related to the goodwill associated with the Safeway brand (and the Canadian rights to the brand name). Based on that it would be silly to rename all the stores. Sobeys also runs a few other stores as separate brands, including IGA.

06-12-2013, 08:01 PM	#62
atb First Line Centre Join Date: Mar 2004 Exp:	I'm assuming a big part of the cost was related to the goodwill associated with the Safeway brand (and the Canadian rights to the brand name). Based on that it would be silly to rename all the stores. Sobeys also runs a few other stores as separate brands, including IGA.