[transplant99]

In case you haven’t heard, Radio-Canada, the French arm of the CBC, has announced it will rebrand itself “Ici.” If you aren’t fluent in French, let me translate that for you — they are calling themselves “Here.”

For 75 years, French Canadians have known Radio-Canada. My negative views towards the state broadcaster and their $1.1 billion per year subsidy are well known, but I would never deny they had a strong, well-known brand.

Dropping Canada from the name is a slap in the face to every taxpayer who funds the place. I truly do wonder whether this was done as a sop to Quebec separatists, many of whom have long worked at Radio-Canada but can’t stomach the name.

Lovely.

http://www.torontosun.com/2013/06/06...t-to-canadians