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Originally Posted by kermitology
Is anyone else frustrated by all the über dark roast coffee that is out there these days? I can't stand extreme dark roasts and have a lot of trouble finding light roast. Kicking Horse even went so far as to market their light roast Peruvian Pipeline as Bold, and then made the others Extra Bold and Super Bold or something like that.
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You'll find a lot of this buying large roaster coffee. The public equates "overroasted" with "classy/French" and seems to love the taste of burnt beans (see: Starbucks). A more mellow Italian style Dark is much more preferable, though for a breakfast coffee, Light/Medium roasts are always the best because of their higher caffeine content.
If you can contact an importer, Cuban Serrano Superior is likely the best Light/Med you can buy for under $20 a pound, but it goes in and out of season and can be tricky to buy.