Quote:
Originally Posted by CliffFletcher
The pot of gold at the end of the rainbow for NHL owners is a big, fat, national U.S. TV contract. That has been the driving motivation behind every franchise expansion in the last 30 years. They look at the map of the 50 biggest TV markets in the U.S., and they want to plant an NHL franchise in as many as possible.
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I understand this motivation. But the reality must suck - what good is an advertising contract for the show that nobody is watching over there? TV time is expensive and advertising dollars are not unlimited. Advertisers want to advertise during popular programs.