Quote:
Originally Posted by Mango
And it's also not a lack of trying.
Over the past five years, they've tried to infuse the lineup with segments about non-hockey, but they just don't do well.
That's why there's only ten minutes a week dedicated solely to golf, a short business of sports segment and why there's no longer a Chevy and Nasty show. The first two are sponsored and that's the main reason they are on the air.
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I'm going to disagree with you on this one. You get out exactly what you put in and to be honest, they haven't really given it much of an effort.
The way they have injected the Blue Jays talk this year into the station is actually a success story IMHO. They get a couple of quality, passionate analysts (especially Zaun), at least one guy (Walker) who is a huge fan and it does wonders for the brand.
I would also wager that this decision came from Toronto, and not the guy who decided that putting 2 CFL players on the air, then using that as some sort of barometer to measure the fact that "960 listeners aren't interested in other sports".
You get some name brand NFL analyst talent showing up on the air, some decent interviews and at least one host who is passionate about it - it can work.