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Originally Posted by chemgear
Ad revenue and demographic information?
I'd imagine they would be very interested to see the immediate feedback on ads. The new kinect can see facial expressions (smiles and such), heart rates, etc. (Heck, it can even see in the complete dark with its IR sensor).
It could literally tell the NFL how many eyes were on a specific Superbowl ad, what the facial responses were, if heart rates increased. Or any ads for any channel for that matter. Number of people watching a specific show or recording and the demographic of that household that actual view such shows. Use that feedback to target shows and ads more effectively - or demand higher ad revenue with proof of reaching target audiences.
It's a nice powerful tool for such research.
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And people should be concerned about MS knowing their feelings about something because...