I have no doubt MS (and Sony) wants to have as much control over their customer base as possible. They want the always on-line feature, and they want the games tied to user profiles. Thus, they've built it all in so that at the flip of a switch, they can do it. Now is the juggling act of how much control they can exert before significantly pissing off their user base to the point where they don't buy the product.
MS will most likely try to implement as much as possible, and scale back if and when it's neccessary. Hence why all the mixed messages and different people in the same company contradicting themselves. Reading all the fluff from those interviews, it's all just spin and damage control.
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