Sure you're better off as a business owner if you are protected from competition. As a society, we are better off with a competitive market. One might argue that booze has negative externalities and therefore should be priced at higher than market value, but then the way to achieve that is with sin taxes so that the value of the higher pricing, rather than to a private business owner through the enforcement of a monopoly. For any business to feel entitled to a monopolopy on anything other than a product that is has invented/created is patently ridiculous.
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