The new 49ers stadium being built in Santa Clara will be called "Levi's Stadium"
Quote:
"Levi's jeans were designed for the 49ers during the gold rush," 49ers CEO Jed York said Wednesday. "It was a good fit for them then and it's a good fit today."
York and Levi Strauss & Co. CEO Chip Bergh announced the naming-rights agreement during a press conference at Levi's Plaza in San Francisco. The 20-year, $220 million deal ranks as the fourth-highest among stadium naming-rights deals at $11 million annually.
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http://www.csnbayarea.com/blog/matt-...ng-rights-deal
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