Generally what people do when a previously free service starts to cost money, is to not use the service anymore, or go elsewhere for their needs. What value does Youtube add, other than to aggregate free content? I suspect that a distributed model of the same kind of service is coming in the next 3-5 years anyway, and this will only accelerate their eventual irrelevance.
I've never understood their business model. They don't really own anything, so how can they expect to sell anything? All they have going for them is popularity, and that can vanish pretty quickly on the internet.
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Better educated sadness than oblivious joy.
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