Think the NHL recognizes that the novelty is wearing off a little, and that this event truly is just a fun spectator event.
No reason why the Jan. 1st game still can't be the national showcase that is a fun new years day event to watch, while the other games are more targeted towards the local audience.
I actually really like the though of an outdoor game in the same city as the Super Bowl during Super Bowl week. Makes for a sweet sports trip (if you have lots of cash).
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