I haven't seen a lot of his stuff, but from what I have seen he seems to just be using a lot of buzz words for teaching basic physiotherapy principles to a "heavier" crowd.
I just watched one of his videos on setting up for a clean & jerk, where he sort of eludes to the concept of the McGill brace but never actually says anything worthwhile.
I guess 90% of it any product is marketing.
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ech·o cham·ber
/ˈekō ˌCHāmbər/
noun
An environment in which a person encounters only beliefs or opinions that coincide with their own, so that their existing views are reinforced and alternative ideas are not considered.
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