Looking at tvs in a store is not always the greatest idea. They have them all cranked up in torch mode, and you end up drawn to the brightest ones, and will probably pick one that doesn't necessarily look the best once you get it home.
Unless you are in a very sunny room, or care about it being super thing, I'd go for a plasma... better blacks, better with motion and better picture for the price. In a sunny room, some sort of lcd/led. Just try to pick a model with some good online reviews, I'd say. Probably can't go wrong with a 42 inch Panasonic plasma though in your size range.
If you aren't sitting super close, probably won't notice a difference between 1080p, and you may find a good deal on a 720/768 tv. I wouldn't put much weight into caring about refresh rate (ie 120 hz/600 hz..etc).
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