The money supply will be fixed once it's all released and even now it possible that out can't grow as fast as it needs to. So as more people find out about them demand and price rise, which cause people to hang on to them, lowering supply, causing more demand, more media attention, even more demand, etc. The more people want to start using btc, the less useful they get as a useful, stable, currency. Going from being able to buy a candy bar with a bitcoin one day to being able to buy a laptop with one a few months later is some pretty serious deflation.
At least, from my limited understanding, that's the theory of why btc can't work in the long term.
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