So here is a question. If you could get a plan for $12.50/month why on earth would you pay $50-$80 month?
I think a combo:
1. 3 year contracts lock in consumers.
2. The AWS technology and home model these guys use.
3. No iPhone.
I'm pretty sure those were the downfalls. Mobilicity are large volume to make money models and that does not work when either you can't switch for their first 3 years of operation, and you can't get the most popular handset.
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