I can't speak for Wind, but Mobilicty IMO was built to be bought out.
Yeah they offered great plans, and yeah they were David vs Goliath, but seriously the only time they move the needle in getting activations is when they offer their 50% off plans - and frankly, having a customer base with an ARPU of $12.50/month is NOT a way to build a strong, sustainable business.
It is a fine line to walk between making sure the consumer is happy with your pricing/product and making money, and Mobilicity went wayyy too far one way, and can't get themselves out of it. Cell towers and spectrum are not cheap. Neither is the OPEX of a cellular company with 200+ employees. Having the majority of your customer base paying the price of 2 starbucks coffees a month isn't going to pay the bills - especially when those customers can up and leave at any time they desire.
I will feel bad for the dealers who fronted money to open Mobilicity stores only to see them likely shut down once Telus buys Mobilicity.
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