From the original article that sportsnet references:
http://triblive.com/sports/penguins/...#axzz2Pp5VTl5M
Quote:
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The mandate of majority co-owners Mario Lemieux and Ron Burkle is to “build the kind of franchise that people want to come and play for,” Morehouse said.
“We want to treat our players better than anybody else treats their players,” Morehouse said, recalling the two years team officials spent touring dressing rooms of NHL, NBA and MLB teams so that the Penguins could make good on Burkle's request to “build the best dressing room in sports.”
“When players are traded here or sign here, we want them to know right away that they're going to be treated the best,” Morehouse said.
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Hope the Flames are taking notes for their new arena.