Where I currently work we did a weight loss challenge for the IT guys. We weighed in the smallest female in the office and decided that collectively we need to lose half of her weight. It worked. I went from 260 lbs to 240 lbs. Another guy lost 30 lbs... but I'm not sure how he did because he didn't look like he had much to lose to begin with. The guy who could really stand to lose the most, lost the least, and gained it all back plus a few extra. We tried to do it again the following year and we didn't finish the competition.
At another workplace we did a fitness challenge to raise money for some sort of charity (I think it was Heart & Stroke, but I don't remember). We competed against another location to see who could cycle the most and raise the most. Each participant got 10 minutes on the exercise bike. You could do something like this, except have a starting competition and an ending competition. The most improved results wins. It will help to promote fitness. To make it interesting pick a charity to donate to and have each participant get people to pledge them money. That will give them an added incentive to improve from the start to the end, and make it more about doing better for charity than being competiive and trying to out do that loser from the front office.
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