The team's overriding goal should be drafting and developing an elite core.
It's secondary goal should be fostering total team buy-in to a new culture of outworking opposing teams every game.
If that results in the team making the playoffs, fine. But at this point, making the playoffs is incidental. Most fans know that. I don't understand why it's so hard for management to admit it publicly. Lots of pro sports teams openly admit they're rebuilding. It doesn't drive fans away - it actually helps set short-term expectations lower, while inspiring confidence in a long-term plan. And for the fans who only think in terms of the next handful of games, they can be safely ignored, because they're going to be unhappy for the next few seasons regardless of what management declare.
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