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Originally Posted by PsYcNeT
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I never attempted to compare the two organizations, merely how their awareness campaigns functioned. The wear pink campaign is about supporting a cause, rather than supporting a particular organization or charity (and there are dozens of charities involved in the pink ribbon initiative). It works as an awareness campaign, because it actually serves to raise awareness about the cause, rather than about the organization. LiveStrong's awareness campaigns are all about the organization. If research is the end goal, then organizations like the National Cancer Institute blow most others out of the water in terms of total money directed to research. However, if you believe that awareness is a viable goal for a charity (and that's entirely open to debate), I don't see how anyone could argue that the Canadian and American Breast Cancer Foundations don't achieve their goal far more successfully than LiveStrong does at the moment. An organization that is poorly-run at the top end but has a very effective awareness message is superior, is at least equal to one that is well-run, but has an extremely muddled awareness message.
Yes, you're totally right that both the Canadian and American Breast Cancer Foundations have serious organizational issues, and I shouldn't have singled them out, as the pink ribbon campaigns actually aren't linked strictly to them or any single breast cancer organization. I'd point out the Susan G Komen foundation as one that is extremely well-review organizationally, and balances their awareness campaign, which is actually about cancer awareness as part of the pink ribbon campaign (rather than about the organizational identity), with a tremendous amount of breast cancer research funding.