Quote:
Originally Posted by octothorp
However, I'm skeptical that LiveStrong will ever be possible to escape the current stigma. When athletes wear pink, everyone knows that it's about breast cancer awareness, and people don't really ask what the relationship is between the sports organization and the charity, why the decision was made, was money involved, etc. And breast cancer awareness has so much good will that they don't need to spend much money on awareness, because other organizations are eager to partner with them. The Breast Cancer Foundation sells their gear and actually funnels a portion of that money back into research.
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You do realize that the American Breast Cancer Foundation is literally one of the worst run charities in the world?
http://www.charitynavigator.org/inde...ary&orgid=8004
The ABCF gave only 2% of it's 2011 takings to cancer research.
2%