I agree that loyalty is something that is not undying, but companies that consistently deliver. That when a company changes and competition delivers a better product you have to move on from the comfort zone.
Branding is about checking your brain out because you know you are going to get a great product without doing the proper research. A brand is only as good as it's last F-Up.
Look at the Lululemon storm. A quality product that is highly compromised and de-constructed by cheap off-shore manufacturing.
Anyways, the brands that have served me well by exceptional products:
Rolex
John Varvatos
Allen Edmund
Rotel
B&W Speakers
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