I don't really get this. I have brands I prefer to use because they've always worked for me, but I wouldn't get consider that loyalty. If someone came along and suggested a different brand might work better/cost less, I'd be all over it.
Loyalty is something you give to people, not faceless entities. I rank brand loyalty right up there with company loyalty. You think either give a #### about your loyalty beyond a corresponding $ figure you represent?
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