A combination of owners thinking that the team is better than it really is (hey, on paper, many of us over the last few years have thought the same thing), and the fact that ownership really hasn't taken a major hit to their bottom line despite icing a crap team--the building has remained full and the team isn't losing money (correct me if I am wrong).
So why make major change? Ownership thinks the team is "close" and there has been no economic pressures to alter course.
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