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Old 03-19-2013, 10:41 PM   #237
sclitheroe
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Quote:
Originally Posted by Brannigans Law View Post
That's a well thought out and presented post/argument. I would counter with coca cola spending millions on R&D on new coke and how well that was received as a counter. Just because you spend a lot of money on testing and think you've re-invented the wheel doesn't mean it's always better in the end.
Empirical…empirical. It is measurably improved for the goals/objectives they set. They are a software engineering company at their core, not a taste maker.

Here is just one sample of the kind of thought and analysis they put into it, distilled down to a blog post:
http://blogs.msdn.com/b/b8/archive/2...-explorer.aspx

I'll afford you the New Coke analogy for Apple's skeuomorphic design work - that screams of "new flavour" with little regard to sound engineering and analysis. Microsoft can articulate their design goals and the measurements showing they hit them, as in the link above. Apple and Coke, on the other hand, I don't think can - it was new for the sake of being new, and definitely not measurably better.
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