There is one tunnel connecting two subway lines here in Shanghai that provides a total advertising experience. The walls on both sides are huge video screens and they play the audio of the commercials too. It is essentially like walking down a long, double-sided movie theatre. Over the last 2 days they have been showing Nescafe ads along with playing very soothing music and the whole tunnel has been infused with the scent of Nescafe. I've never encountered this before. I can't say I hate it, but it's getting to be a little much for me to have advertising simultaneously stimulating so many of my senses in a public environment.
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"If stupidity got us into this mess, then why can't it get us out?"
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