What's the big deal? They've already made shows about pretty much every other sub culture. The real housewives, Jersey Shore, that fat family honey boo boo, there are shows about rig pigs, ice road truckers, crab fishermen, people who run pawn shops, people who bid on storage containers, there are even reality shows about sports teams and those ufc guys, and don't forget duck hunters and alligator hunters, and extreme woodsmen.
Hipsters are going to love this show. Or maybe they'll hate it if everyone else loves it, but someone is going to watch it.
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