I think it is a little of the opposite. Gm's and the presence of scouts at games give more to the value of players than the media. The media just picks up on this and reports it. Of course having "insider" access to the needs of some Gm's is a bonus.
I would say the media is more of a thermometer of the goings on in the NHL and really have no impact on the value of players outside of simply just getting the information out to the public.
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