I remember seeing a commercial down in the USA where they were touting KFC as "Kitchen Fresh Chicken." That made me chuckle.
Still, I can't resist it's dirty call to me...especially on Tuesdays.
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We may curse our bad luck that it's sounds like its; who's sounds like whose; they're sounds like their (and there); and you're sounds like your. But if we are grown-ups who have been through full-time education, we have no excuse for muddling them up.
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