Love the "in my day" arguments. Growing up in the 80's and 90's, kids were subjected to just as much advertising, albeit through less channels. Sure the internet wasn't publically available, but there were a ton of ads on TV and on billboards. Kids begged to go to MacDonalds. Every kid wanted the latest Transformers, NES, and Super NES. We were just as materialistic back then as kids are now.
In fact, I would argue kids today are more informed than we were. They have a wealth of info right at their finger tips. Myths are instantly debunked, and there are consumer reviews of just about every product you can imagine.
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