Quote:
Originally Posted by JohnnyB
Spoiler for size.
This is a picture I took just after reading this thread on my way home from work taking the subway here in Shanghai. This is a tunnel I often walk through that is literally an immersive advertising experience. The entire length of the walls on each side is a massive screen and there are speakers playing the advertising music etc to go with the visual ads. There is one more big screen at the end of the hall.
Anyways, after reading this thread I decided to count the advertisements I saw on my way home. I was over 50 in less than two minutes and counted over 200 in about 8 minutes. When I really thought about my trip home I would guess I was exposed to over a thousand in about 35 minutes, and that's not even counting the obvious branding on people's shoes, phones, bags etc. Nor did I visit any shops on the way home or go through any shopping centres. So, I would think in this city at least seeing 3000 ads in a day is easily done. If I had some errands to run or reasons to go out around the city more I'm fairly confident I would get home having been exposed to at least 7 or 8 thousand, and if obvious branding was factored in that would go up over 10 thousand in a day pretty easily.
Kind of shocking, but 3000 ads in a day seems utterly believable for kids in this city and is probably an underestimate. |
Its hard to believe that we see that much advertising every day.
Mongolia is starting to look very good!