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Originally Posted by puckluck2
Why do you suppose doctors accept free drug samples? And why have studies shown that free drug samples leads to that drug being prescribed more?
Drug companies aren't offering free samples out of the goodness of their hearts. Anyways this thread has been de-railed enough maybe I'll start a new thread.
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Drug companies offer free samples so that the doctors will be aware of their brands and prescribe more of that product relative to the competition, this is particularly the case with new drugs for which generic options are unavailable due to patent laws. It is just a way of getting the name of the drug and its application into the realm of awareness for the physician.
That is different than the pharmaceuticals offering monetary incentives for prescribing a certain type of drug as you insinuated.