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Originally Posted by peter12
Probably. You'd have to document that this sort of public awareness campaign has any effect on mental health at all. My guess is that it doesn't, but hey, lots of free advertising for Bell.
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Free indeed. They are only donating $50,000,000 between 2010-2015 plus the millions every year when they do this campaign. They are easily going to put between $70+ million over a 5 year period for this cause. Not to mention the amount of money put into commericals, advertising, etc.
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In 2011, there was a total of 66,079,236 text messages and long distance calls on Bell Let's Talk Day – meaning Bell added another $3,303,961.80 to the $50 million it has already committed to Canadian mental health.
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