Yeah, I have to give kudos to Bell on this campaign. (and I'm not Bell's biggest fan at all)
I typically don't buy into the concept of clicktavism, hashtagtavism or promoting tweets for a company's "good cause". It's a very fine line between self promotion and just raising "awareness". But I think that Bell has really done a good job with it and I'd be interested to see what the final numbers on it are. I wouldn't be shocked to hear them donating a million plus. Which would be quite impressive.
Watching it grow online is pretty impressive and it got me to at least contribute with some conversations about the history of metal illness and alcoholism that runs rampant in my family. Which if anything is probably something I wouldn't have even talked about or spoken out about on a random Tuesday.
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