Quote:
Originally Posted by Kidder
I have to admit I'm usually pretty skeptical about these charitable events put on by major corporations.
They always feel self-serving, designed for advertising purposes. That said, I've been impressed by the amount of advertising for this campaign. Billboards, radio, tv, computer ads, months in advance. Just going to Youtube to grab this video and am greeted by a giant Lets Talk ad.
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often when a corporation gets so heavily involved in a specific subject, it's because someone very high up has personal reasons for initiating the program. i'm guessing 1 or more of the VIP's at Bell have dealt with depression personally or in their families