I have to admit I'm usually pretty skeptical about these charitable events put on by major corporations.
They always feel self-serving, designed for advertising purposes. That said, I've been impressed by the amount of advertising for this campaign. Billboards, radio, tv, computer ads, months in advance. Just going to Youtube to grab this video and am greeted by a giant Lets Talk ad.
I believe this video is really well done, and skillfully portrays the inner struggle and outer mask that can surround these illnesses:
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Would there even be no trade clauses if Edmonton was out of the NHL? - fotze
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