[Mr.Coffee]

I think that if oil and gas companies were smart, and some are, they'd see the writing on the wall and start pouring a lot more money into R&D (and some, in fact, are walking this talk as I mentioned).

Imagine if oil and gas companies considered themselves as energy companies.

Diversification makes sense in this instance, in the long term, and particularly in North America. There will be a lucrative market in the mid-long term when energy substitutes become more economically feasible, and then you can brand and leverage your company as good guys.

Again, some companies appear to be doing this (Exxon, Shell). Strikes me that branching out from oil and gas exclusively makes sense and would be a natural capitalist progression with the added bonus that you can claim you are a decent corporate citizen.