I don't mind the freemium model, but there needs to be a balance. The Simpsons is a good example of how it can be done poorly, as there are things that simply must be purchased. You might get 1 donut (currency) if you play throughout the day, but a big ticket item can be about 200 donuts.
Tiny Tower on the other hand is an example of it done right. You don't have to pay, but the option is there if you'd like to speed things along. A good freemium model to me dangles the carrot juuuust out of reach but at least gives you the impression it's possible to attain.
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