What is the value of the work to the business? Probably a lot higher than 300 bucks. Always start high. I'd want to be making $50/hr as a self-employed graphic designer, I imagine. Start at $1500+.
Is she planning on working for them ever again? Someone above asked this and it's important. If not, then she doesn't have to worry about insulting them or anything. If they say 1500+ is too much, then drop the price - no worries. Starting higher allows you to better gauge how much you are worth as well. Maybe her work is worth $2000, but she only thinks it's worth $3-500.
I was recently asked for a quote to do a job I didn't really want to do (photographing a grocery store). I quoted what I thought was a rather exorbitant amount, and they got back to me in five minutes saying "Sounds good, when can you do it?". Guess I'm not charging enough! So for the next similar job, I'll quote even higher.
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