^ Google says, Stettler.
I'd just say keep it simple and re-name it subtlety to "John's Clothiers". Continues the family tradition, not wild changes, but yet not tied to just men's apparel.
Plus, in a town like that, coming up with some new psuedo-modern name and re-brand may seem a little too "big city sell out" for some....people in town know it for the last 50 years as "John's" and they'll still know it as "John's".
Good luck.
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