Go the week leading into F1 weekend - it is much like our stampede, lots of things happening on the streets, cafes, restaurants, and bars are really bustling that week.
The different car manufacturers will lease out entire streets and squares to show case their cars for the week. You will also see groups like the Ferrari owner's clubs and Lambo owner's clubs lease out areas in downtown where members can go show off their cars. You get to see some real gems - I had the opportunity to see a Ferrari 512TR in real life for the first time at the Ferrari owner's club who blocked off an entire side street.
Book hotels now - they likely are already sold out for 2013 Montreal Grand Prix. If you can get in, I echo the comment above concerning booking somewhere downtown - that is where all the action is. Shuttle to the track during race day(s).
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